Everlane: Does A Designer Shirt At Any Other Price Point Smell As Sweet?

Editor?s Note:?Sales Marketing Manager Leslie Hitchcock is a non-editorial TechCrunch employee. In addition to working at TechCrunch and being super fashionable, she reviews startups and tech products occasionally on her personal blog,?Leslie Just Joined. Two weeks ago I sat next to Warby Parker co-founder Neil Blumenthal at a dinner. Because I cannot help myself when meeting someone as interested in the fashion world as I am, I naturally talked his ear off. What we specifically discussed was the panel Neil sat on at Disrupt called "When Will Fashion Tech Just Be Fashion?" One thing that came up in the panel was the concept of fashion startups disrupting traditional brick and mortar stores by cutting out the middleman and keeping prices lower, presenting a unique AND cheaper online customer experience. Win win, right? The market is booming with companies entering this space: Warby Parker, Shoes of Prey and Everlane to name a few.

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